Complete Guide to Creating Ads on Instagram Ads from Scratch

Complete Guide to Creating Ads on Instagram Ads from Scratch

Instagram Ads is one of the advertising activities on Instagram to reach a wider and targeted audience. This Instagram ad feature is often used to increase brand exposure, website traffic, or collect new leads.

If you are familiar with the sales funnel, Instagram Ads can also help move existing leads to the bottom of the funnel, namely purchases.

Don’t forget that Instagram ads are a visual platform so text ads are not the right choice when placing ads on Instagram. You need images and videos to grab the attention of your audience.

Instagram Ads have been trusted by several online business owners to advertise their products. According to Instagram, 62% of users say they discover new products from ads on Instagram.

In addition, according to Hootsuite research, advertisers on Instagram can reach a larger target market of teens than Facebook or Snapchat. So, if your target market is teenagers aged 13-17, you know where to advertise.

Just like Facebook ads, spending a little money promoting your content on Instagram Ads can also help increase exposure for your brand. Not only that, you can also choose your target market more specifically.

Also read: How to Delete an IG Account Permanently or Temporarily

How to Make Instagram Ads

One of the things you need to know about Instagram Ads is that you need a Facebook account. There are five ways you can start advertising on Instagram, namely through:

  •     Instagram App
  •     Facebook Ads Manager
  •     Facebook Power Editor (third party app)
  •     Facebook’s Marketing API
  •     Instagram Partners

Of the five ways above, the simplest and most effective way to create ads on Instagram is through Facebook Ads Manager. The reason is, Facebook Power Editor and Facebook’s Marketing API are more suitable for those of you who want to create a large number of Instagram ads at the same time. On the other hand, Instagram Partners are used if your business is more established, because it can be quite expensive.

How to Create Instagram Ads via Facebook Business Manager

Given that one of the easiest ways to create Instagram Ads is through Facebook Business Manager, here’s how to create Instagram Ads that you can practice:

Define Campaign Goals

Yes, a campaign can’t go well if you don’t determine where this campaign is going. Therefore, the first step you need to do to create Instagram Ads is to determine the objectives (objectives) of this campaign.

Next, Facebook will help determine your ad format, bidding options, and auto-optimization to match your campaign goals. This is a list of campaign objectives that are available in Facebook Ads Manager and can be used for Instagram Ads:

  • Brand awareness
  • Local awareness
  • Reach
  • Traffic
  • Engagement
  • All installs
  • Video views
  • Lead generation
  • Conversions
  • Product catalog sales
  • Store visits

Create a Title for Your Campaign

When you give a name to an Instagram campaign, don’t forget to add an estimated date for the campaign so that you can record data and manage that data so that it can be corrected at a later date.

Set Target Audience

In this settings section, you have two options:

  •     Create a new target audience
  •     Using a pre-existing audience

No need to rush in determining the target audience because this is one of the important elements in placing an ad. In addition to determining the effectiveness of your ad, the target audience also affects the advertising costs that you will spend.

Set Ad Placement

One of the important ways to promote on Instagram is to determine the position of the ad. Choose where your ad will be. You can choose from the following options:

  •     Facebook News Feed (mobile and desktop)
  •     Right side of Facebook page
  •     Instagram
  •     Audience Network
  •     Instant Articles
  •     In-stream Videos

Of course, in this option you will choose Instagram. In addition, you can also choose several media to place ads (placing). The following are some of the ad placements recommended by Facebook:

  •     Brand awareness: Facebook and Instagram
  •     Engagement: Facebook and Instagram
  •     Video views: Facebook, Instagram and Audience Network
  •     App installs: Facebook, Instagram and Audience Network
  •     Traffic (for website clicks and app engagement): Facebook and Audience Network
  •     Product catalog sales: Facebook and Audience Network
  •     Conversions: Facebook and Audience Network

Determine Instagram Ads Fees and Bidding

Organizing and determining spending and bidding for your Instagram ads is also an important step. The ad bidding process is the same as an auction but in this case, you want to get the attention of social media users. There are three factors that contribute to advertising costs:

  •     Facebook ad bidding price

The greater the cost, the more optimal Facebook will be in distributing your ads. You can enter the bidding number you want, or you can also do an automatic bid.

If you use automatic bids, the price you’ll pay depends on how far your ad reaches and how much exposure it gets. The more successful your ad is, the lower the bid price will be. This means, with automatic bidding, you can get a more optimal distribution of ads.

  •     Relevance score

Every ad that you place on Facebook and Instagram has a relevance score. Facebook assesses relevance by looking at the reaction the ad gets – both positive and negative. From this indicator, Google will then set the relevance score of your ad.

In turn, this value has a direct effect on the advertising costs you spend and how Facebook prioritizes your ads.

  •     Estimated action rates

Facebook also determines estimated action rates, which is an estimate of whether someone will click or engage after viewing the ad.

Choose Instagram Ads Format

After setting the ads, select the Instagram Ads format you want. Instagram provides seven Instagram Ads formats:

  •     Single image ads

This is the most used ad format. You only need an image, image caption, and a call-to-action (CTA) button.

  •     Instagram carousel ads

This is a format that lets you select up to 10 images and videos.

  •     Instagram video ads

This is an ad in video or GIF format.

  •     Slideshow ads

If you use this format, you can display up to 10 images and add music to create a looped video.

  •     Instagram lead ads

This format helps you gather information from potential customers without taking them off the Instagram platform. When someone clicks on your ad, they will be taken to a new page with a form asking for detailed information, such as their full name, email address, phone number, etc. Include a privacy policy to ensure the security of lead data.

  •     Instagram stories ads

After Instagram added the stories feature in August 2016, more and more people are using Instagram stories to advertise, whether in the form of photos or 15-second videos.

After choosing the desired IG Ads format, don’t forget to fill in your ad details such as headlines, text, and call-to-action (CTA) buttons. Then you can use the Ad Preview Tool to see how Instagram Ads will appear.

How to Make a Promo Upload on Instagram

You can promote your uploaded content directly through the Instagram application. However, you can’t use the app to set up more complex campaigns. Before promoting Instagram content, you must meet the following requirements:

  • Make sure your account is already an Instagram Business Profile.
  • You must be an Administrator of the Facebook Page connected to the Instagram account.
  • You must follow Facebook Advertising Policies

When you’re ready, here’s how to promote Instagram content through the app:

  •     Open the Instagram app
  •     Click your profile
  •     Select the content you want to promote
  •     Under the image/video content, click “Promote”

After that, do the following:

  • Select an available ad objective: Choose one of three advertising objectives, namely to increase profile visits, website traffic, or promotion views.
  • Fill in promotion details: Set some important points such as objectives, destination, CTA button, audience type, budget, and ad serving duration. Then click “Create Promotion”.


The growing use of social media inevitably also affects the advertising medium. Now, almost every social media platform provides advertising services so that you can reach your audience.

However, if you want to reach a wider audience and increase the credibility of your brand, social media alone is not enough. The most effective way to increase brand awareness as well as brand credibility is to use a website.

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6 Cara Membuat Feed Instagram Kamu Jadi Makin Menarik

Want to know how to make your Instagram feed even more interesting? A good IG feed can increase the number of likes and followers of your account.

The Instagram feed is a profile page that displays photos and videos that you upload. The feed will be immediately visible when someone visits the profile page of an account. Come on, find out how to make your IG feed even cooler in this article!

1. Define the Grid Layout

The grid layout is the layout of your posts on the feed. This will help you decide what photos to place next to other photos. The layout will make it easier for you to create an aesthetic and consistent IG feed.

There are several grid layouts that you can create on your Instagram feed. Here are some of them:

Puzzle Feed

Puzzle feeds, also known as connected Instagram feeds, are one of the most popular ones applied to the IG profile page. You can create puzzle models on feeds with the help of the app.

There are many apps that can help you create puzzles for your Instagram feed. This time, Dewaweb uses the Grid Post application as an example. You can download the application first in the App Store and Play Store. Then, follow the steps as below.

How to make a concatenated/puzzle Instagram feed with the app:

  •     Open the Grid Post application.
  •     Select + Create Grids, then click Photo Grids.
  • Take the photo you want to use from the gallery.
  • Specify the number of grid layouts. The options are 3 x 1 to 3 x 5, then click Next.
  • You can add a filter, or just continue by clicking Done.
  • The application will automatically divide the photo into several parts. To post it to Instagram, all you have to do is click the photo from sequence 1, then return to the application and select the next sequence.

Checkerboard / tiles feed

Then there is the checkerboard feed model, also known as tiles. Usually, to make a feed layout like this is to upload photos interspersed with quotes. It means like the following example.

In addition to uploading quotes, you can also share other things, such as the results of your paintings, blog posts, and so on. Take advantage of your creativity to make your feed look more interesting

Horizontal lines

This model utilizes three horizontal rows in the feed to upload three photos of the same type or theme. Examples are as follows:

Instead of uploading several photos to one post in the form of multiple posts, you can use the horizontal lines model to beautify your IG feed.


In addition to the three models above, you can also choose the type of border. Basically, you only need to use the same border on every post you upload on Instagram. This will make your feed look neater and look different from the others.

2. Choose Theme

Choosing a theme is one way to make your Instagram feed look more attractive. Themes show your visual personality.

Choosing a special theme can help build personal branding through Instagram, you know! Most people only use Instagram for daily photo updates. That’s why, sometimes the appearance of the feed looks less attractive.

For inspiration, here are a few choices of themes that you can adapt to your Instagram feed.


If you like a simple, clean and tidy look, a minimalist theme is perfect for you. Use lots of whitespace to create a minimalistic look on your IG feed

Black & White

Want a more different look? You can try using a black and white theme. This theme is one of the timeless designs. For example, you can see in this one feed.


Vintage style tends to use a lot of warm tone color choices. The vintage theme gives your IG feed an elegant and vintage feel.


You can choose a natural theme to give a fresh and warm impression. Natural style uses a lot of earth tone color choices.

3. Use the Same Filter

How to make Instagram feeds aesthetic and more attractive is to use filters. Using the same filter in every post will have a nice effect on the feed.

Decide which filters you want to use consistently to create an aesthetically pleasing IG feed. Edit the photo to be uploaded with your favorite filter, and apply the same filter to the next post photo.

4. Arrange Post Order

Curious why content creators’ Instagram feeds can look esthetic?

One of the reasons is because they know which photos look good next to each other. The tip is to arrange the order of posts or their layout before posting on Instagram. You can do this with applications, one of which is Preview.

With the help of the Preview app, you can sort out the order of your posts, and see what your Instagram feed will look like before actually posting it on Instagram.

5. Apply Color Coordinates

The next way to beautify your IG feed is to define a color scheme on your profile. Choose 2-3 colors that you will use in your next post. For example, in the following IG profile:

6. Pay Attention to Photo Quality

One way to make your IG feed look cool is to post high-quality photos. Photos with good resolution will look sharper and clearer.

You can outsmart it by editing the photo before uploading it. Add contrast and sharpness when editing photos to make photos look more quality.

Ready to Create a Cool Instagram Feed?

Those are some ways to make your Instagram feed more interesting that Dewaweb has put together for you. A good feed display can increase the number of followers and likes on your account, you know!

Composing an IG feed can be an effective way if you want to increase likes and followers. You can apply the tips above to your business or personal IG account.

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Best Instagram Feed Size for Every Post Type

Best Instagram Feed Size for Every Post Type

Want to make your IG feed look neater and pleasing to the eye? You have to know the right Instagram feed size for each of your posts.

There are various types of content on Instagram, from posts, stories, to reels.

Although Instagram can display content in various sizes, there are guidelines for the ideal size to maximize post quality. Especially if the purpose of uploading content is to develop a business or personal brand.

Best Size for Instagram Feed

Before going into the explanation of Instagram feed size, you must first understand the aspect ratio and resolution of content.

Aspect ratio is the ratio between the width and height of an image. Examples of aspect ratio sizes are 4:5, 9:16, and so on.

Meanwhile, resolution is the number of pixels that determines the sharpness of an image. The higher the resolution, the better the sharpness of the image. Example resolutions are 500 x 500, 1080 x 1080, and so on.

If you upload photos and videos that don’t match the aspect ratio on Instagram, then the photos will be automatically cropped or pulled according to the ratio that is considered optimal by IG.

Instagram Post Feed Size

There are three types of aspect ratios on Instagram, namely square, horizontal (landscape), and vertical (portrait). Check out the full explanation for the following Instagram feed size, OK!

Square post

To avoid images with poor quality or breakage, we recommend that you upload an image with a square resolution of 1080 x 1080 px, or a 1:1 aspect ratio.

Content with a 1:1 aspect ratio is considered the optimal/proportionate size for the Instagram feed. Here is an example of an IG post with square dimensions:

Horizontal post / landscape

If you want to upload a photo with a horizontal orientation, then the recommended aspect ratio is 16:9 with a resolution of 1920 x 1080 px.

According to InVideo, posts with horizontal dimensions are not recommended. This is because the Instagram application cannot rotate on the smartphone. If you upload a photo or video in the landscape dimension, the result will look like this:

Vertical post / potrait

The size for vertical / portrait orientation posts is with an aspect ratio of 4:5. In order for the image to remain of good quality, it is recommended to ensure the resolution is 1080 x 1350 px.

Posts with portrait dimensions are the most recommended in terms of user experience. This size makes the content look more comfortable for the user to see. An example of this is the following post that uses vertical dimensions:

Instagram Stories Video and Photo Size

The content on Instagram Stories is designed to be fully visible on the mobile screen. Even so, IG stories can actually display content in various types of sizes.

However, if you want to upload the highest quality content on IG Story, it is recommended to make sure the content has a 9:16 aspect ratio with a resolution of 1080 x 1920 px.

If you want to upload video content, the maximum duration in 1 story slide is 15 seconds. If the video is longer than 15 seconds, Instagram will automatically split it into several clips

Instagram Reels Video Size

Now Instagram also has a new feature, namely Reels.

On Reels, you can post short 60-second videos with additional interesting features, just like TikTok.

Instagram Reels video ratio is the same as IG Story, which is 9:16 with a resolution of 1080 x 1920 px.

Although Reels and IG Story have similarities in the feature of sharing short videos, the difference is in the type of post and the duration of the video displayed.

On IG Stories, you can only share 15-second short videos in 1 story slide (after 24 hours, posts can no longer be seen by others). Unlike Reels, you can upload short videos up to 60 seconds long and the videos can be found in your IG feed.

IGTV Video Size

Want to share video content longer than 60 seconds? Upload your video via IGTV. You can share videos in portrait or landscape orientation.

There are several things you need to pay attention to so that the quality of your IGTV content is maximized, including:

IGTV video length:

  •     Videos are at least 1 minute long
  •     Maximum length of 15 minutes if the video is uploaded from a mobile phone
  •     Maximum length 60 minutes if the video is uploaded from the web

IGTV file sizes:

  •     Videos less than 10 minutes long: 650MB
  •     Videos up to 60 minutes long: 3.6GB (maximum)

Vertical IGTV videos:

  •     Minimum aspect ratio 4:5
  •     Maximum aspect ratio 9:16

Horizontal IGTV videos:

  •     Minimum aspect ratio 5:4
  •     Maximum aspect ratio 16:9

In addition to the aspect ratio, there are other conditions that you must ensure when creating content for IGTV, such as:

  •     Minimum video resolution 720 px
  •     MP4 video format
  •     IGTV minimum frame rate 30fps
  •     IGTV cover photo 420 x 654 resolution with 1:1.55 . ratio

Best Size for All Content Types on Instagram

To make it more concise, the following is an Instagram feed size guide that has been made into a tabular form.

Those are the various sizes of IG feeds that you can use as a guide in posting content. So that the posts on your IG feed are neater and have maximum quality, follow the guidelines that Dewaweb has provided above, OK!

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5+ Benefits of Instagram for Your Business Promotion

5+ Benefits of Instagram for Your Business Promotion

Do you know? Based on statistics, there are approx. 1 billion people around the world who use Instagram every month. Of that 1 billion, 63% are active users! Well, now we know that the benefits of Instagram for business are enormous. That’s why Instagram can be one of the right platforms for promoting your business. So, if you’re in the process of putting together a marketing strategy, what a coincidence! In this article, we will discuss what are the advantages of Instagram that can help promote your products and services. Listen!

5+ Benefits of Instagram for Your Business

Below, we’ve rounded up six benefits of Instagram that can help your business grow. So that later, you can explore the benefits of Instagram below to promote your business in the most effective way.

1. Popular platforms

As we know, Instagram is very popular because of its many users. Most of these users, spend an average of 28 minutes a day exploring this app in 2020. And it has become commonplace, if the majority of Instagram users follow their favorite online store or brand accounts on Instagram. Not only that, the most popular feature, namely ‘Stories’ is used by more than 500 million people in a day! In fact, Millennials and Gen-Z generations like to look for Stories from the products and services they want to buy. Now, you certainly understand why this platform can be a powerful way to introduce and promote your business to consumers.

2. Highly visual platform

Around 65% of population residents are visual learners, which is why platforms like Instagram have so many fans. Instagram has proven to be superior when it comes to showcasing and explaining products. With the help of Instagram, a business can brand and build its business character. So, the business can target markets. For example, an online store that sells clothing uses the Stories feature to showcase their latest collection. From the Stories, their followers know what products have just been released. That way, later many people will know about your product. You also have the opportunity to get customers that way. However, don’t forget to write your website link or business contact in the bio. Or, if you have more than 10,000 followers, you can use the ‘Swipe Up’ feature. With this feature, it will be easier for potential customers to see your product and make a purchase.

3. Has a wide range

Instagram allows you to reach people from all over the world. Of course, it can happen because this app is used by people in different countries of the world. Moreover, now Instagram has a special explore tab feature for online stores. With this feature, the online store has a greater reach to its users. Because of its wide reach, your business will certainly have the opportunity to attract customers from abroad. Well, to make it easier for customers from any country to purchase your product or service, a website can be a solution. Below are a few tips that you can use in doing business through websites and Instagram.

Pro tips: To strengthen the account Business Instagram you, make sure to use the same username as business domain name You. The method? Just register your domain name with new domain extensions such as: .store, .tech, .site, .online, .fun, .space, and others. For example, your domain name is So, you can use for your Instagram username.

4. Allows you to advertise to potential customers

Other benefits of Instagram for your business are Instagram Stories Ads. This facility can be the best way to advertise your product. We take one example, namely The North Face brand. This outdoor clothing and gear brand launched an ad campaign on Instagram in a cool way. Their ad contains three different pictures of the backpack. Equipped with a different sentence in each picture.

Whether you’re single

or taken

Don’t swipe right, swipe up to match with the right bag.

For those of you who are single

Or those who have a boyfriend

Don’t swipe right, just swipe up to find the right bag.

The ad above is one example of a successful ad on Instagram Stories that contains an element of humor. From the example above, you can see that The North Face wants to show its products to the target market, even though they are not active followers. Stories are not the only way to advertise on Instagram. Because you can also advertise with posts in the feed. You can post an image, or video that appeals to your target market. You can also add (#) hashtags or hashtags to make your content on Instagram easy to find.

5. Provide support to local businesses

Even though it is a popular platform in the world, Instagram still supports local businesses, you know! Instagram provides the facility to target your ads to specific geographic locations.

How to? You can see it below:

  • 1st step

Set up a complete Facebook page with your location there, then connect to Instagram.

2nd step

Mark your location in the images and ads you upload. That way, people will know that your business is near them.

  • 3rd step

Update your location settings within the Instagram app to give permission for your location to be tracked. This method ensures that your ad can be seen by others who are in the same location and whose location services are active.

6. Giving commission to users

There’s one more benefit of Instagram for your business! Instagram ads can also be an opportunity to give commissions to users. The goal is of course so that many people are interested in your business.

There are two ways to provide commissions that have proven to be effective at attracting more customers. That is:

  • Giveaway

You can give interesting giveaways for those who buy your products. To choose who deserves the giveaway, you can vote.

  • Coupon code in Stories Ads

You can also enter a coupon code in your Stories Ads. You certainly agree that there is no one who does not like discounts, right? With the two ways above, you will not only get new customers. Your business can certainly get more loyal customers. So, later can create a business brand with strong loyalty.

Time to Promote on Instagram!

From the 6 advantages of Instagram for business above, it can be concluded that Instagram can be one of the best business strategies promising in 2020. Also, if you want your business to be successful, of course you need to use a platform that many people are interested in and used. Over the years, Instagram has become a powerful platform for businesses. Both to explore and create bonds with the target market. Instagram is a great platform for business promotion, building bonds with users, and increasing traffic and sales. Oh yes, in order to get the most out of Instagram, don’t forget to also learn about instagram marketing strategy, yes! Hopefully this article can help those of you who are looking for a platform to market your business online. Keep spirit and success always!


Instagram Ad Banner Size [Updated]

Instagram Ad Banner Size [Updated]

You want to advertise on Instagram? The right choice! There are so many Instagram benefits for business promotion to increase sales. In fact, 72% of people buy a product after seeing it on Instagram. For your ad to be effective, it’s important to know the size of the Instagram ad banner first. So, your ad is not cut off and the information can be conveyed properly.

Instagram Ad Banner Sizes You Need To Know!

Following are the sizes of Instagram Ads by type:

1. Instagram Timeline Image Ads

This type of ad is an image that appears on the Instagram timeline. The ad will direct visitors to your Instagram account or the landing page that is set up. For example, to the website page of your online store.

Image ads on the Instagram timeline have three types of sizes as follows:

Landscape Image Ads

As the name suggests, landscape image ads have a sideways orientation (horizontal).

This ad size type can be used if your ad content is in panoramic mode. Usually, they are suitable for photography or travel business ads that feature a wider image.

Now, for the terms of Instagram Ads ad size, see the following table:

Landscape Image Ad Terms

Size1200 x 628 pixels (recommendation)
Resolution600 x 315 pixels (minimum)
Ratio1.9 : 1 (recommendation)
File Size30MB (maximum)
Caption Length2,200 characters (maximum)

Square Image Ads

This box-shaped ad is most familiar to Instagram users. Not surprisingly, this type of square image ad is the type that is most often used, regardless of the type of business. This type of ad fits the user’s phone screen best. The ratio of this type of ad makes the ad can be seen in its entirety with the caption. The following are the Instagram square ad size requirements:

Square Image Ad Terms

Size1080 x 1080 pixels (recommendation)
Resolution600 x 600 pixels (minimum)
Ratio1 : 1 (recommendation)
File Size30MB (maximum)
Caption Length2,200 characters (maximum)

Portrait Image Ads

Initially, portrait size was used for IG TV content. However, currently Instagram also provides ad formats with portrait or vertical sizes. This ad display almost fills the entire display screen of the user’s mobile phone. So, if you want to advertise more clear and complete image content, this type is the right choice.

Portrait Image Ads Terms

Size1080 x 1350 pixels (recommended)
Resolution600 x 750 pixels (minimum)
Ratio4 : 5 (recommendation)
File Size30MB (maximum)
Caption Length2,200 characters (maximum)


2. Instagram Timeline Video Ads

In addition to image ads, Instagram also provides ads with video formats to be displayed on the user’s timeline. Like image ads, video ads on Instagram also have three types of sizes that you can choose from.

Landscape Video Ads

This landscape video ad is perfect for displaying ads with a wider view. If the user rotates his phone, the ad will be in full view. This type of ad also focuses on information on video content, not on captions.

To see the terms of this type of video ad, see the following table:

Landscape Video Ad Terms

Size1200 x 628 pixels (recommendation)
Resolution600 x 315 pixels (minimum)
Ratio1.9 : 1 (recommendation)
File Size4GB (maximum)
Video Duration120 seconds (maximum)

Square Video Ads

Similar to image ads, this type has the most common form seen by users. In this square type, your video doesn’t really fill the user’s phone screen. In addition, your ad’s call to action button can still be seen with the video without being cropped.

The following are the criteria for a video square ad:

Square Video Ad Terms

Size1080 x 1080 pixels (recommendation)
Resolution600 x 600 pixels (minimum)
Ratio1 : 1 (recommendation)
File Size4GB (maximum)
Video Duration120 seconds (maximum)

Portrait Video Ads

If you choose this type of video ad, your ad is in the form of a portrait with a display that almost fills the phone screen. Your caption will not be seen when the ad video is playing and fills the screen of the phone. This video will be better if it displays a descriptive sentence in the video. Now, for the size and resolution requirements, see this Instagram ad size table:

Terms of Vertical or Portrait Video Ads

Size1080 x 1350 pixels (recommended)
Resolution600 x 750 pixels (minimum)
Ratio4 : 5 (recommendation)
File Size4GB (maximum)
Video Duration120 seconds (maximum)

3. Instagram Stories ads

Showing ads on Instagram stories is also important for promoting your business. Why? Because 1 of 3 users on Instagram says they became interested in a product after seeing it in Instagram stories. Instagram Stories provides easy-to-use editing features. For example, to add GIFs, stickers, and text. You can create ad posts on Instagram Stories with more flexibility. All of these features will certainly make it easier for you to run marketing strategy via Instagram stories. Most importantly, make sure that your banner size and resolution match the requirements, both for images and videos.

Instagram Stories Image Ads

Ideally, the display of image ads on Instagram stories will appear in full view on the user’s mobile screen. If your number of followers is more than 10 thousand users, you can use the “swipe up” call to action. However, if you don’t have that many followers yet, you can invite users to click on your profile. Here’s what image ads look like on Instagram stories.

Instagram Stories Image Ad Terms

Size1080 x 1920 pixels (recommended)
Resolution600 x 1067 pixels (minimum)
Ratio9:16 (recommendation)
FormatJPG or PNG
File Size30MB (maximum)

Instagram Stories Video Ads

Ad videos will also appear in full view in Instagram Stories. However, there is an important thing that you need to do, which is to add the right sound content. Based on Social Media Week, 70% of Instagram stories are watched by voice. This means that if you create compelling audio information, the ads you display will be more effective at attracting potential customers. Now, to be able to display videos of maximum quality on Instagram stories, you can see the following Instagram ad sizes:

Instagram Stories Video Ad Terms

Size1080 x 1920 pixels (recommended)
Resolution720p (minimum)
Ratio9:16 (recommendation)
FormatMP4 or MOV
File Size4GB (maximum)

4. Instagram Carousel Ads

Well, if you want to display multiple products at once, you can use this type of ad Carousel. Users can swipe images or videos to view your products.

Carousel Image Ads

This type of ad allows you to promote multiple products at once in the form of a catalog. Image ad types are only available in one size. So, make sure your Instagram ad ad size follows the following conditions.

Carousel Image Ad Terms

Size1080 x 1080 pixels (recommendation)
Resolution600 x 600 pixels (minimum)
Ratio1 : 1 (recommendation)
FormatJPG or PNG
File Size30MB per image (maximum)
Number of Images2-10 images per ad

Carousel Video Ads

If using just one video ad isn’t enough, the video carousel ad type can increase the promotion of your various products. Unfortunately, the duration of each video in this type of ad is quite short. So you have to make videos with short and concise information.

Carousel Video Ad Terms

Size1080 x 1080 pixels (recommendation)
Resolution600 x 600 pixels (minimum)
Ratio1 : 1 (recommendation)
File Size4GB per video (maximum)
Number of Videos2-10 videos per ad
Video Duration60 seconds

Come on, Advertise on Instagram with the Right Size!

Well, that’s the terms of the Instagram ad banner size that you need to know. Complete enough information, huh? Make sure the ad size you use for promotion is in accordance with the conditions. So, your marketing goals can be achieved well. Also make sure you know how to advertise on Instagram properly. Both from the side of writing the caption to the composition of the ad design. If you don’t have an appropriate ad design, we have several templates that you can use. You can get it for free!


Latest Features: Now You Can Add Links to Instagram Stories, You Know!

Latest Features: Now You Can Add Links to Instagram Stories, You Know!

There’s something new from Instagram! Now, anyone can post a link on an Instagram Story. No need to wait for followers to accumulate up to 10 thousand to be able to swipe up. Well, how come? Yep, Instagram has released the Link Sticker feature. The link sticker is a feature to put a link on an Instagram story (Instastory). That way, you are more practical when sharing certain links. Surely, you are curious about the sticker link and how to add a link on Instagram Story? No need to linger, let’s look at the info here.

What is a Link Sticker and how is it different from a Swipe Up?

Link Sticker is a feature of Instagram to put a link on Insta Story. Viewers who click on it will be thrown to the page you want. Previously, you may have known this feature by the name Swipe Up. In fact, Link Sticker and Swipe Up are different, you know. Here’s the difference between the two:

Sticker LinkSwipe Up
Can be used by any IG accountCan only be used by IG accounts with min. 10 thousand followers
Usage clickedUse swipe finger up
Displays the intended domain (site address)Only displays the words Swipe Up

In conclusion, Instagram now frees anyone to add a link to Insta Story. So, whether you are a personal user or a business user, it is easier to spread links. Either to direct the viewer to the landing page, blog page, register for certain events, to throw them into interesting content. Now, surely you want to know how to add a link in Instagram Story, right? Let’s learn the steps in the next section!

How to Add Links on Instagram Stories?

How to add a link on Instagram Story is quite simple. You only need four steps:

  1. Prepare visual media for Story. Can screenshot the content or IG banners certain;
  2. Click the sticker tool in the top navigation of the Story;
  3. Select the ‘Link’ sticker, then enter the link you want. Remember, make sure the link is valid so that it will direct the viewer to the right page;
  4. Position and design the sticker link on the Story as needed.

You may also ask…

Does the Swipe Up Feature on Instagram No longer exist?

Yep, starting in August 2021, the Swipe Up feature on Instagram has been removed and replaced with Sticker Link.

Why Can’t I Use the Link Sticker?

Although anyone can use Sticker Link, there are some exceptions implemented by Instagram, namely:

  • A new Instagram account (Note: Instagram has not released info on the minimum age for an account that can use the Link Sticker feature);
  • Instagram accounts that repeatedly post content that violates the Instagram Community Guidelines;
  • Unrefurbished Instagram app.

I Still Can’t Post Link to Insta Story, What’s the Solution?

If you still can’t use the Link Sticker, you can use another alternative by posting a link in the Instagram bio.

Let’s Share Interesting Links to Your Instagram Story!

So, that was the news about the newest feature on Instagram: Link Sticker. Now, you can share any link via Instagram Story, without having to have at least 10,000 followers. So, you can’t wait to share an interesting link to Insta Story, right? Well, so that IG’s performance is more toxic, don’t forget to apply it to Instagram Marketing Strategy, yes!