Quora and Google’s use of links

Quora and Google’s use of links


I try to answer questions on Quora as much as possible. A lot of the time, I don’t have any insight into an article or answer. But I will share a link with insight that the community can learn from. Someone who is passionate about something is much better than someone who just wants to make money. The biggest thing is passion and desire to help people.

I try to answer questions on Quora as much as possible.

  • I try to answer questions on Quora as much as possible.
  • I usually get between 1-5 links from each answer, and sometimes even more than that if the question is popular or if I have a lot of experience in the topic.
  • The best thing about this strategy is that you can do it at your own pace. You don’t need to publish an article immediately or even write many articles in one day (like some people do).

A lot of the time, I don’t have any insight into an article or answer.

When you aren’t an expert, don’t worry about it! A lot of the time, I don’t have any insight into an article or answer. But that doesn’t mean your question can’t be answered by someone else.

You could share your own experience with a subject. Maybe you can tell people why a product is awesome or why something failed for you. Those are great answers to give someone perspective on the topic at hand and help them make informed decisions about their needs.

Or maybe there’s an article that has great information in it that would be relevant for the question at hand. You can even link back to this article rather than writing out all of your thoughts from scratch! This shows readers that there’s more information available if they want it, which is also good for SEO purposes (Google likes when sites link back).

I will share a link with insight that the community can learn from.

The first step is to find relevant and helpful information.

Someone who is passionate about something is much better than someone who just wants to make money.

In the end, Quora is a platform that rewards honesty and helpfulness. If you want to get links on Quora, it’s best to be passionate about whatever topic you’re writing about. If you don’t care about the subject matter, then chances are your audience won’t either (and they’ll spot it).

No amount of SEO keyword stuffing or link building strategies will make up for an article that isn’t engaging or helpful in some way. If you focus on providing high quality content that genuinely helps people solve their problems/addresses their problems/helps them improve their lives in some way—with no strings attached—you’ll find success with Quora links!

The biggest thing is just your passion and your desire to help people.

If you’ve ever considered writing for Quora, I highly recommend it. The platform is a great place to build your personal brand and develop your writing skills. The biggest thing is just your passion and your desire to help people. You have to be able to take criticism in stride, as well as write well (grammar counts). If you don’t have the time or inclination to do this on a daily basis, then it’s not for you.

If you are passionate about what you’re writing about and have an insatiable curiosity about what drives humanity forward, then Quora is definitely the right platform for you!

Give back to the community by answering questions on Quora.

You should answer questions on Quora because you’re passionate about your subject and have a lot of knowledge to share. It’s also an excellent way to build up your reputation as an expert, which can help you get more customers or clients in the future.

One of the best reasons to use Quora is because it’s a great way to make friends with other people who are interested in similar topics as well. If you spend most of your time answering questions related to certain topics on Quora, then eventually those same people will start sending you emails asking for advice or help on their own projects—and this could lead into new business opportunities!


When I was asked this question, I was reminded of the time when I was a newbie blogger and reading some other blogs that had been around for a while. It struck me that most of them were answering questions like “What are the most important attributes in an SEO strategy?” or “How do you ensure your clients get results from Google’s algorithm updates?” The answers were great. But one thing that really stood out for me was how helpful these bloggers seemed to be at answering these questions—be it on their own sites or elsewhere in the blogosphere. If you’d like to give back to Quora and help others, try answering some of those questions yourself! It is highly recommended to buy real backlinks, because lately there are many fake ones.

Analysis of Link Profiles: The Basics

Analysis of Link Profiles: The Basics


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The Basics of Link Profile Analysis

Link profile analysis is one of the most important parts of SEO. It can help you understand your backlink profile and also your competitors’ backlink profiles, internal linking strategy and much more.

  • You will be able to see how many links you have gained in the last few months or years
  • You will be able to see who linked to your site (the source of those links)
  • You will be able to see what anchor text is being used on those links

Start by Looking at Your Site’s Domain Authority

Domain Authority is a proprietary metric created by Moz that’s calculated by looking at the number of external links pointing to a given website. The higher your DA, the stronger and more authoritative your domain will be in Google’s eyes.

If you want to know how well your site will rank in search results, this is one place to start. A good range for DA ranges from 40-70; anything above 60 is excellent and anything over 70 is very rare.

Review Your Top Competitors

Competitor analysis is a good way to find out what works. It’s also a good way to get an idea of how your link profile compares with that of your competitors, and what you need to do in order to make it more competitive.

The first step in competitor analysis is deciding which websites you are going to compare yourself against. You can either choose specific competitors or take the broad approach and look at how many sites like yours rank for different keywords.

Analyze Metrics for Links in Your Own Backlink Profile

Now that you’re familiar with what a link profile looks like, it’s time to analyze your own. Here’s how:

  • Count the number of links and their quality. The more links you have, the better. That said, finding links from high-quality websites or domains is important as well—you want to see if those pages are linking to other content on your site (not just an individual page). You also want to make sure that they are relevant; having links from pages about cars won’t help if you’re selling computers or clothes.
  • Check out the number of linking domains and their authority. This will tell you how many people have linked back to your website from various places across the web; again, more is better here because this indicates trust in both directions: If people trust what they read on your site enough that they want others to know about it too (by linking), then this indicates some level of authority for both sides—your visitors’ interests align with theirs!

Look for Anchor Text Opportunities

Anchor text is simply the text that appears in a hyperlink. Anchor text can be a specific word, phrase or brand name.

We’ve already talked about how Google looks at anchor text when determining whether or not a link is spammy and should be penalized. If you have been building links over time and your site has received some negative SEO action, it’s likely because of unattributed links with keyword-rich anchor text (example: “buy blue widgets here”). So if you want to make sure there’s no chance of getting penalized for accidental spammy link building, avoid using keywords as anchor text unless they are naturally part of the link itself (example: “click here to learn more about our services”).

Review the Linking Domains Report to See Who’s Linking to You and Your Competition

The Linking Domains Report helps you determine which websites are linking to your site. You can use this information for a variety of purposes, including:

  • Identifying new links you should pursue (or avoid)
  • Learning about related sites that may be interested in partnering with you or advertising on your site
  • Researching competitors and finding out who they’re linking from

Study the New/Lost Links Report to Spot New Trends

The New/Lost Links report is a great tool for identifying new trends in your link profile. From this report, you can see which sites are linking to you, as well as their anchor text (the words used in the link).

The purpose of this report is to help you spot any problems with your links and how they affect SEO. For example, if a site that links to your site has been penalized by Google for spammy links or low-quality content, then it’s likely that any links from that site will be devalued by Google as well. This means that all of those lost links could potentially cause an issue with search visibility. If you’ve noticed an increase in internal 404 errors (error pages showing up when someone tries to access a page on your website), then there might be some issues with internal linking within the site itself—a problem like this could also lead toward lower Search Engine Optimization (SEO) rankings and more instability with organic traffic coming from search engines like Google!

Examine the Pages Report to Discover Where You Have Internal Problems

The Pages report will show you which pages have no incoming links, as well as give you insight into the diversity and authority of your inbound links.

You can use this information to spot pages with low link diversity. Pages with low link diversity are those that have a lot of links from a single source, such as a website or blog post that goes viral. These types of sites are more likely to be hit by search engine penalties because they violate Google’s guidelines for link building. You can also check for high levels of link popularity by looking at the Page Rank (PR) column in this report, which indicates how popular each page is on the web.

Effective link profile analysis is an important part of SEO.

Effective link profile analysis is an important part of SEO. Link profile analysis helps you understand your backlinks, your competitors’ backlinks and even new opportunities for links to your site. It also provides insight into internal problems that might need to be fixed before you can truly improve your search rankings. Highly recommended to buy quality backlinks.

In this post, we’ll look at how to go about performing link profile analysis in order to get the most out of it.


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Link Campaigns: 12 Reasons Why Each Is Unique

Link Campaigns: 12 Reasons Why Each Is Unique


We all know that SEO is a constantly changing industry. That’s one of the reasons we love to do it! The same goes for link building, which is one of the most dynamic aspects of SEO. But how do you keep up with all these changes and still manage to build effective links for your clients? You can’t just follow the same blueprint for every campaign, so you need something that will keep you on track without tethering you to an obsolete process. Here are 12 reasons why every link campaign is unique, and why we take a unique approach to each one we undertake:

No two websites are the same.

Every website is different. There’s no such thing as a one-size-fits-all strategy when it comes to link building. You can’t treat your client’s site the same way you would treat your friend’s blog, or even treat your own site the same way you treated it yesterday.

A few reasons why:

  • Audiences and products/services are different. Every audience has different needs and wants, which means each product/service will be crafted differently based on those needs and wants—and thus also have different pages that need links pointing to them!
  • Page content, page layout and site architecture differ between websites too; these factors heavily influence how well a given piece of content performs (i.e., what kind of traffic it attracts) within each individual website landscape.
  • Competition varies from one industry to another (and often within specific industries). That means link opportunities for one business may not exist for another because that business doesn’t have enough authority yet with potential linking domains (LMDs). The same goes for sources—some businesses aren’t necessarily in contact with many high quality sources that would like to link out; others may have access only through personal connections instead of professional ones in order for their efforts to gain traction quicker than normal during initial campaigns where we’re trying hard not only build up links but also validate those backlinks through various algorithms used by search engines like Google.”

No two sites are competing for the same link opportunities.

Link building is a competitive process. You need to understand your competition and how they are building links. You also need to know where their links are coming from, so you can go after the same sources of links in a more effective way.

Finally, you should be aware of what your competitors are doing to get links, because if it’s working for them it may work for you too!

The sites that you must beat to rank well are different for every niche.

Google is constantly changing its algorithm, which means that the sites that you must beat to rank well are different for every niche. The sites that you must beat today may not be the same as those you must beat in six months, or even one month from now!

Google has also been targeting specific niches and tactics over others at times. For example, back in 2011 Google penalized webmasters for using too many keywords on their websites. This forced many webmasters to change their link building strategies—and it’s likely that we’ll see other targeted penalties like this in the future as well.

Google is relatively new compared to other engines; it was launched in 1998 while Yahoo! was founded in 1994 and Bing began operating its search engine in 2009 (although it did exist prior). Due to this relative youthfulness versus its competitors’ age, there are certain factors influencing your site’s link profile (such as social signals) that don’t exist with older engines like Yahoo! or Bing.

Search engines update their algorithms.

Search engines update their algorithms regularly, and this is a good thing for the user experience. However, it can also be a bad thing for your link building strategy. The more often a search engine makes updates that affect relevancy factors, the more likely it is that those factors will change (or be updated).

For example, back in 2013 Google announced that they would start factoring social signals into their ranking algorithm. This caused many webmasters to start looking for ways to build up their social media followings in order to improve their organic rankings on Google’s SERPs. However, as we all know now, search engines stopped giving any weight to social signals when they unveiled RankBrain later in 2015 (and possibly earlier).

So what does this mean? Well firstly if you’re planning on developing your own website or buying links from one of our sites then you should keep an eye on what updates are being made by the different engines so that you don’t waste money on ineffective techniques. Secondly though – even if there isn’t much benefit right now – if there was ever going to be another round of updates then it would most likely include additional features like: voice searches (Alexa), chatbots/AI assistants like Siri & Cortana; augmented reality; virtual reality experiences via headsets such as Oculus Rift™​

We change as an industry and refine our craft.

As an industry, we’re constantly changing and refining our craft. It’s hard to stay on top of the latest trends and learning opportunities if you don’t keep up with the latest resources. The best way to stay up-to-date is by reading blogs, listening to podcasts and attending conferences or webinars that are relevant to your industry.

Should you buy backlinks for your links?

You can’t rely on the same tactics over and over again!

You can’t rely on the same tactics over and over again!

Whether you’re a new marketer or a seasoned pro, it’s easy to fall into a routine. You know what works, and you stick with it. But if you’re not getting the results you want, try something different! Trust me—you’ll be surprised at what happens when you try something new.

The best way to predict the future is to create it yourself. And that’s exactly what we do here at [Company Name]. Our team is made up of incredibly talented individuals who are willing to experiment with new ideas and technologies so that we can continue building better link campaigns for our clients every day.

Google targets specific niches and tactics at times, forcing us to change what we do.

Google’s algorithm is constantly changing. It’s not uncommon to see sites go from ranking #1 for a specific keyword, only to drop down to page 5 and out of Google’s index entirely. This happens because the search engine wants the best results for any given query, and if it can’t find them on its own, it will try different things until it does.

Sometimes these changes are positive for us; sometimes they’re negative. Either way, there are always some winners and losers in any particular update (which is why every link campaign is unique).

Google is relatively new compared to other engines.

Google is relatively new compared to other engines, and more advanced than any of them.

Google was created in 1998 by Larry Page and Sergey Brin at Stanford University, California. The initial goal was to create a better search engine for academic research. The company incorporated on September 4th, 1998 as Google Inc., with the aim of developing an algorithm capable of searching through billions of pages across the entire web within milliseconds.

The company originally began as a project within Stanford University’s computer science department funded by Drs. Page and Brin’s advisor Eric Schmidt (who would later become its CEO). They later hired one other employee: Craig Silverstein who became Google’s first employee (and still works there today).

Other factors influence your site’s link profile, such as social signals and brand mentions.

There are other factors that influence your site’s link profile, such as social signals and brand mentions. Social signals can be a key part of a successful link building campaign—they’re basically a measure of the popularity of the sites linking to you. And while brand mentions don’t necessarily provide direct links, they can be an important indicator that people are talking about you.

However, not all social signals or brand mentions are created equal. Some can be faked by bots or other automation tools, which means they may not be reliable metrics on their own. It’s also important to note that many social signals work best when combined with other types of evidence like domain authority or page authority (PA).

Every client has a different budget and timeline that influences your choices in building links.

  • Some clients have more money to spend on link building.
  • Some clients have more time to spend on link building.
  • Some clients are more concerned about link building than others.

No two client situations are the same; some clients have more issues than others, which require you to come up with more creative link-building solutions.

Every link campaign is unique. The reasons for this are numerous, but the main one being that every client situation is different. For example, some clients have more issues than others, which require you to come up with more creative link-building solutions. Some clients are also more open to link building and will be more receptive to your ideas, while others may be quieter in the process or harder to work with altogether. Your success as an SEO will depend on how well you can recognize these differences and adapt accordingly when working on a given project.

Different personalities of clients influence what type of links they want to go after and how they will get them (or won’t).

Different personalities of clients influence what type of links they want to go after and how they will get them (or won’t).

Some companies are more aggressive than others, some are more risk averse. Some clients are creative, others conservative. Clients who have been in business for a long time have learned what works for them and their competitors, so they tend to be more conservative when it comes to SEO tactics. On the flip side, newer companies may be more adventurous in their approach because they don’t have as much information about how things work or how competitors work.

In order to be effective at link building, you need a unique strategy for every campaign

As you may have already learned, link building is an art and a science—and it’s also an ongoing process. The goal of this post is to help you develop your own unique strategy for every link campaign that you run, so that each one is successful in its own way.


So as you can see, link building is not a one-size-fits-all tactic. It requires a lot of analysis and creativity on the part of the SEO professional to be effective. If you try to follow someone else’s link-building strategy without considering your own unique situation first, it could work against you in the long run. This is why I recommend doing an audit before you begin any new campaign: by looking at where your site currently stands from an SEO perspective, you can determine what types of links will help push it towards its goals faster than anything else could!

Build a Link Analysis Dashboard in Google Sheets using the Google Query Function

Build a Link Analysis Dashboard in Google Sheets using the Google Query Function

How to Build a Link Analysis Dashboard with the Google Query Function in Google Sheets

To pull data from a Google Sheet, use the Google Query function.

The Google Query function is an advanced feature of the standard Google Sheets spreadsheet program that allows you to directly query any website that can be accessed through HTTP requests. This includes databases hosted on servers outside your own computer or network and websites without an API (application programming interface).

The Anatomy of the Google Sheets Dashboard for Monitoring Backlinks

Here’s how to set up the spreadsheet:

  • Create a new sheet and name it “Backlinks.”
  • Set up a table like this: [Image 1]
  • Then, create a new sheet called “Query Backlinks” and paste your Crunchbase queries into one cell of that sheet. [Image 2]

Why? Because you can use Google Query function to pull in data from multiple sources at once! And since I have so many different sources of backlinks, I’ll save time by doing all my research in one place before exporting it as CSV or JSON files. This way I won’t miss any important links on my dashboard when they change over time (like when our site has been updated).

Once you’ve got all your favorite queries saved within the same document (or even better, if you want to automate things even more), then head over here for instructions on how exactly how those work together so well 🙂

Analyzing Organic Keywords With Google Search Console

The Google Search Console (GSC) is a great tool for analyzing keywords, both organic and paid. The tool allows you to see how many clicks you get on your website from Google each month and which keywords are bringing in traffic. It also gives the top 10 organic keywords that lead people to your site each month.

To access this data:

  • Sign into Google Analytics with the same account that has access to GSC
  • Click “Search Traffic” in the left-hand menu and then click “Search Console” next to it

Can you buy backlinks to increase your links?

Tracking & Analyzing Organic Referrals With Google Analytics

One thing that’s important to remember when using the Google Analytics Query function is that you can’t see the organic keywords in Google Analytics. Although this may seem like it would be a problem, you can use the Google Analytics Query function to get the data you need.

Here’s how:

  • Click on “Acquisitions” in your analytics dashboard and select “Search Engine Optimization.”
  • Enter a generic query like “keyword,” which will give you an idea of how many people are searching for keywords on any given day. You might even see some brand new keywords that have never been searched before!
  • Now we’ll add our own query – let’s say we want to know what search terms people used to find our website from an organic link (ie not paid ads). We’ll do this by inserting [link:www.yourwebsite.com] into our query box like so: [link:’http://www’]. When I did this here at Marketing Land, one of my favorite sites about SEO news and trends, I found out there were 15 unique links sending traffic back in April 2018 alone! This could help us improve content strategy going forward because now we know what kind of content resonates best with readers who come through these links without having spent any money promoting them specifically yet.”

Building the SEO Dashboard in Google Sheets

Now that you know the basics of how to use the query function, let’s build a link analysis dashboard in Google Sheets.

Building a Link Analysis Dashboard in Google Sheets

The first thing to do is build your spreadsheet. I like to create separate tabs for each section of my data and then merge them into one sheet so I can see everything at once. Here’s what it looks like:


This article has shown you how to build a link analysis dashboard with the Google Query Function in Google Sheets. You learned how to use this function to pull data from other websites, and then visualize it on a sheet as a chart or table.

You can use this tactic for any spreadsheet that needs data from other sources, so keep it in mind whenever you find yourself needing more information than what’s available in your spreadsheet.

How to build your own SEO dashboard which will help you to monitor your backlinks, organic keywords and referrals.

If you’re a digital marketer and want to monitor your backlinks, organic keywords and referrals, this guide is for you.

You will learn how to build your own SEO dashboard which will help you to monitor your backlinks, organic keywords and referrals.

This dashboard will give you access to the latest data stored in Google Sheets and that can be updated manually or automatically whenever there are changes in Google Search Console (GSC), Google Analytics or other sources of data which are connected with our sheet.

Link Conversion Strategies: How to Implement Them

Link Conversion Strategies: How to Implement Them


The best way to get high-quality backlinks is to have great content that offers value to readers, solves problems, and answers questions in unique ways.

Concentrate on content marketing.

Link building is a long-term strategy.

It’s important to recognize this, because it will help you better understand why content marketing is so powerful. Content marketing can take months or years to produce results—and that’s okay! It’s worth the investment because it builds trust with your audience and improves brand awareness. It also helps you build authority in your industry by giving readers useful information they can’t find elsewhere.

Identify your audience.

Before you can start to convert links, you need to know your audience.

  • That may sound obvious, but it’s an important step in any content strategy. Without knowing who you are targeting, how do you know what kind of content they want? And how do you make sure that the links are actually useful?
  • It’s all about knowing their needs and wants as well as their preferences when it comes to getting them what they need:
  • Know what they want. Are they searching for information or products? Do they just want a list of relevant websites or blog posts on the topic at hand? Do they need something specific right now or would a more general piece work better with them later on down the line if there’s an update related to what was covered previously? What type of language do these people use when searching online (i.e., are they very technical) or are they looking for an overview that explains everything briefly in layman’s terms without being too simplistic (i.e., “what” vs “why”).

Heavily promote your web presence.

  • Create a blog
  • Create Social media presence
  • Create newsletter
  • Create podcast channel
  • Create video channel (Youtube, Vimeo etc) 6.# create guest post on other sites to drive traffic from there 7.# host a webinar

Find relevant blogs and websites to connect with.

The first step in executing a link conversion strategy is finding and connecting with relevant blogs, websites and social media channels. You’re looking for sites that have a large following of people who are interested in the same things as you. You want to find places where your audience lives online so that when your content goes live on those platforms, there are already captive eyeballs waiting to see it.

In order to do this effectively, you need three things:

  • A list of potential partners;
  • A list of their target demographics;
  • Information about who owns each blog or website (so you can pitch directly).

Make sure you’re marketing to the right audience on social media sites.

Most social media sites offer an option to target your ads. This means that you can choose the audience you want to see your content, and only pay when they click on it or otherwise interact with your ad. You can also use social media platforms to promote blog posts, press releases and other types of content that are particularly relevant for each different site. For example:

  • A link on Facebook is more likely to be shared by fans of a certain TV show than by fans of another show (or no shows at all).
  • LinkedIn is used by professionals looking for jobs; Twitter is used by people who want to keep up with news in real time; and Reddit allows users access based upon their level of participation within the community of users who frequent that site.

Use influencer outreach techniques.

I’ve seen many people use influencer outreach to get links to their content. It’s a strategy that can be effective, but it’s not the right way to go if you’re just starting out in link building. Influencer outreach is a technique where you reach out to individuals who have influence over your target audience and ask them to share your content on social media or in some other form of media.

Influencer outreach is great for getting more links, but only if you have time and money set aside for it. If this doesn’t sound like something you want to do, then it may not be worth trying yet. If you don’t have any other options available though (such as guest posting), influencer outreach might be the best choice for increasing backlinks without having an established site with authority yet!

Guest post on relevant blogs.

You can make use of guest posting as a link building strategy. The key is to find relevant blogs in your niche and pitch them a post.

The first step is finding the right blogs to pitch your content to. You’ll want to search Google for “[your keyword] blog” and look through the results until you find an authoritative website that could be interested in publishing your guest post on their site.

Once you find a few sites that publish on this topic, head over to Ahrefs (or any other backlink checker) and get some data about how many external links each has pointing back at them from other domains online:

You can also use Open Site Explorer (and similar tools) for more information about these websites such as what anchor text people are using when linking out from these pages (i.e., what words are most commonly used in links).

The next step is writing an article that would be appealing enough for someone else’s audience but still provides value for yours too! You need both parts of this equation – one without the other won’t work as well! This takes time so don’t rush it; take your time with research here before actually writing anything down just yet though – and once again if possible hire somebody else\r

Use social media promotion for guest post content.

Use social media to promote content.

Social media promotion is a go-to for many digital marketers, and for good reason. It’s one of the most effective ways to get your brand in front of potential customers, especially if you have created a specific type of content (like blog posts) that ties into your product or service. When you create great content that resonates with your audience, they’re more likely to share it on their own networks—and those shares can reach thousands or even millions of people!

And when it comes time to promote this new post on Facebook and Twitter? Use images! Studies have shown that visual posts are shared more often than text-based ones by as much as 20%. This means you need an image-centric strategy that makes sharing easy for readers while also helping them understand what makes the article so important and why they should care about it.

Improve linkability for existing content.

Linking to your own content can be the most effective way to drive traffic. You already have an audience and if they’re coming to your site, they’re most likely interested in what you have to say. If they like it enough, they’ll share it with their friends which can lead to increased organic traffic over time.

Next, try linking to other people’s content that complements yours and has linkable assets such as images or video clips. For example, if you’re writing a blog post about why XYZ is great at doing ABC things but doesn’t do so well on DEF aspects of ABC (and DEF), then link out to other blogs that cover those aspects of ABC well so readers who are looking for more information will find them when doing research before making a decision about XYZ’s services.

Another approach would be for businesses that sell products or services related but not directly competing with each other – ecommerce retailers targeting different demographics or industries could create partnerships where each links out from their respective websites back into each others’ sites in order drive more traffic through shared referral sources (like affiliate networks). The goal here would be providing service/product recommendations based on customer interests/needs rather than just trying hard sell something directly relevant – just keep things fun!

You can continue to buy backlinks to your site.

The best way to get high-quality backlinks is to have great content that offers value to readers, solves problems, and answers questions in unique ways.

The best way to get high-quality backlinks is to have great content that offers value to readers, solves problems, and answers questions in unique ways.

Content marketing is a long-term strategy because it takes time for the results of your efforts to show up on search engine results pages (SERPs).

Content marketing isn’t just a short term investment—it requires an investment of both time and money over the course of months or even years.

In other words, it’s not easy! That’s why you need a comprehensive plan for how you’re going to execute content marketing efforts and what type of resources you’ll need in order to do so successfully.


Ultimately, the best way to get the quality links you need to rank higher in search engines is to produce great content that offers value to those who read it. When you create content that people want to share and link back to, then you’ve just become an authority in your niche and earned a reputation as knowledgeable expert on whatever topic you are blogging about – this is exactly how I’ve been able to grow my blog so quickly! There’s no better way than by creating content with great value and sharing it with others.

Thought Leadership & Speaking: How to Get Quality Links

Thought Leadership & Speaking: How to Get Quality Links


If you’re a small business owner or a marketer for one, you’ve undoubtedly heard about the importance of building quality links to your site. But finding opportunities for quality link building can be tough, especially if you don’t have unlimited time or money to spend on this critical task. Enter thought leadership and speaking opportunities. By positioning yourself as an expert in your field, you can create valuable content that will attract people who want to share it with their audiences—which means more quality links to your site. And when you combine that content with speaking opportunities at live events and conferences, you’ll build deeper relationships with those websites’ editors and owners. So how do you get started? Let’s look at how thought leadership and speaking opportunities can help you build quality links.

The power of thought leadership to get quality links.

Links are one of the most important ranking factors in search engines. They’re also a way to show your expertise in your field, which is something that Google and other search engines really like. They can help you rank for keywords that you might not have otherwise been able to rank for because they give a signal as to where a site should be ranked within the SERP (search engine rankings) based on how trusted it is or how much authority it has.

Link building has become so competitive that people are doing things like buying links, which can hurt your website’s ranking if done incorrectly. But if done correctly, getting links from authoritative sites means that there’s already some validation being passed along with those links — so when someone clicks on them they’ll see your content at the top of the page instead of having to scroll down through all sorts of junk before finding what they’re looking for!

How to build a thought leadership strategy.

Thriving in a digital world means you need to be on Google. That’s not something you can do by accident. It takes work, and it starts with building quality links from authoritative sites like Wikipedia, the New York Times, or even BuzzFeed (yes!). But how do you get those links?

The answer is thought leadership! Thought leadership is all about becoming an expert in your field, developing your own unique point of view on current issues and trends around business products or services. It’s what separates average businesses from the best ones out there – when done right, thought leadership will help grow your business into something truly remarkable: a household name recognized around the world.

Thought leadership and speaker opportunities.

Thought leadership and speaker opportunities can be a great way to build your brand, but they’re also an effective way to build links. When you speak on stage or write content that is shared by other people, it has the potential to rank in Google and drive traffic back to your site.

The benefits of thought leadership are well-known: it raises awareness about your company, it builds trust with customers and prospects, and it helps establish yourself as an authority in your industry. But speaking is another opportunity for thought leadership that can help you stand out from the competition: writing articles or creating video interviews isn’t always enough—sometimes people need direction from someone who’s been there before them (or at least knows how they could get there).

What are the best conference and speaking opportunities?

Conferences and speaking opportunities can be a great way to build links.

There are a lot of benefits to participating in conferences, including:

  • Conferences are an easy way to get links back to your website and blog. Conference websites are usually cared for by an SEO expert or marketing agency, so they’re often optimized to rank well in search engines. This means that the content on these sites will likely rank highly if you write about it on your own site or blog, which can lead to more traffic and more people finding out about what you have to offer!
  • You can get links from social media accounts associated with the conference as well. Twitter accounts (for example), Facebook pages, YouTube channels–these all need maintenance and updating regularly with fresh content so that they remain relevant after their initial launch date occurs (typically early registration dates). If someone writes about this content again later on down the line–whether it’s positive feedback from attendees after attending a session at an event like SXSW Interactive or negative responses regarding how poorly planned out certain aspects were like when something went wrong during GDC 2018–this will help increase visibility for these pages further down into Google results pages where users would normally expect such information found within blogs written by experts who attended various events throughout year long periods of time instead of just being limited strictly within one month worth of posts alone

You can visit places to buy quality backlinks.

How to pitch yourself as a speaker.

When speaking at events, you’ll be expected to do more than just show up and give a speech. You need to be prepared to answer questions about your topic, your qualifications, and your experience—among other things.

Prepare for questions about your audience: What are their demographics? Who are their competitors? How can you help them solve their challenges? Are there any additional products or services that would benefit from this event?

You’ll also need to be prepared with some answers about yourself: Why does this topic interest you? Do you have relevant past experience in this field? Are there any other experts in the room (and if so, how is what they’re saying related)? How long has it been since an audience member felt like they learned something valuable from an event like this one (and how can they expect it at yours)?

Be prepared with payment terms if applicable as well—for example, if organizers insist on paying speakers upfront or after an event concludes.

How to prepare for your talk.

For your talk, you should practice the material in front of a mirror and in front of a friend. Then, if you’re comfortable with it, try presenting the content to a colleague or small audience. Finally, if it’s appropriate for your position and company culture, do one last run-through in front of as many people as possible (e.g., your department). You want to feel comfortable speaking about this topic so that it comes across naturally during your speech instead of sounding forced or rehearsed.

The power of creating thought leadership content.

Thought leadership content is the most powerful tool you can use to build links and traffic. Thought-leadership content is completely different from your usual blog posts, though it’s still posted on your site and shared through social media. It could be a guest post on someone else’s site or a podcast or video (like this one!) that goes out into the world and gets people talking about you without having to actually write it yourself! This means that if you don’t have enough time or energy for creating thought leadership content at this point in your business trajectory, we can help!

Thought leadership is a powerful way to build quality links and increase your search rankings

Thought leadership is a powerful way to build quality links and increase your search rankings. Thought leadership is the process of creating, sharing and promoting content that helps your target audience solve their problems.

To effectively utilize thought leadership in your SEO strategy, you need to first identify who your target audience is. Once you’ve identified them, figure out what kind of content they would find useful based on their pain points or needs.

Once you know this information about your target audience, it’s time for the fun part—creating great content! When creating high-quality content for thought leadership purposes, there are two essential ingredients: relevance and usefulness